Die PLAZA Hotelgroup GmbHWe love hotels

We are PLAZA

The foundation stone for the PLAZA Hotelgroup was laid in 2002. The company of the same name was established in 2013.

Our core competence is the operating of our own and leased business hotels. The focused and efficient central management and administration of our hotels takes place in our Heilbronn headquarters and Hamburg. Our competent management is composed of experts from the fields of Sales & Marketing, Revenue Management, Human Resources, Controlling, Accounting and Payroll Administration.

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at the most exclusive locations in Europe
with state-of-the-art furnishings
serving our customers
of successful growth

Plaza Hotelgroup - Expansion

The PLAZA Hotelgroup is on a consistent growth path. The ongoing expansion is focused both on existing markets and the development of new destinations. As a competent hotel management chain, the PLAZA Hotelgroup possesses a particular market observation and development expertise, besides enjoying a reputation as a restructuring specialist with turnaround skills.


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Yonca und Ihsan Yalaz


The foundation for the PLAZA Hotelgroup were laid as early as 2002 by the corporate couple Yonca and Ihsan Yalaz, and in 2013 the GmbH of the same name was established with headquarters in Heilbronn.

Hotel Management

The mission of the PLAZA Hotelgroup is to generate the best result and the optimal return on investment for investors and customers. This is achieved by means of customised management solutions, providing the highest service standards covering all areas of an international hotel management group.

Our diverse range of services comprises the whole spectrum of Controlling, Sales & Marketing, Revenue Management and Human Resources. Together with the operative management teams in the existing hotels, the company thus possesses all the necessary resources and expertise to be able to integrate other hotels into the existing organisational structure and successfully and profitably manage them.


Flat hierarchies
Central management/control in Heilbronn and Hamburg
Extremely good credit standing
Refurbishment experts and our own construction crew
Recruiting & Management
Innovative technologies in Revenue, Management, PMS and Guest Journey
Standardised processes
Continual process analysis and optimisation

Hotel Development

In addition to the successful management of hotel operations, the PLAZA Hotelgroup possesses expertise in the development, shaping and support of hotel brands, such as the famous AMEDIA brands. The PLAZA Hotelgroup provides detailed feasibility studies with market analyses and well-founded concepts.

As part of the pre-opening process, we offer the following services:

  • Consultancy in planning and construction
  • Verification and control of the operational processes and functionalities
  • Sales & Marketing pre-opening activities
  • Pre-opening coordination
  • Recruiting & Management
  • Creating and handling the supplier & equipment budget

Die PLAZA Hotels

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